Privacy Policy
Effective: May 25, 2021
Overview
What
Information Do We Collect?
Information You Share With
Us
Information Collected
Automatically or Indirectly From You
Information Obtained From Third Parties
How
Do We Process Personal Data?
Operational Uses
Sharing of Personal Data
Your Rights Regarding Personal
Data
Accessing,
Modifying, Rectifying, and Correcting Collected Personal Data
Your Nevada Privacy
Rights
Protecting Personal Data
Your Choices
Communication Opt-Out
Cookies and Web Tracking
Other Important Information
About Personal Data and the Services
Payment Information
Collection
of Personal Data from Persons Under 18
Business Transfer
Modifications and Updates to
this Privacy Policy
Applicability of this Privacy Policy
Additional Information
Second Avenue (“we,” “us,” “our”) respects your privacy and is
committed to protecting the personal data we hold about you. If you have
questions, comments, or concerns about this Privacy Policy or our processing of
personal data, please see the bottom of this page for information about how to
contact us.
This Privacy Policy explains our
practices with respect to personal data we collect and process in connection
with your relationship with us. This includes information we collect through,
or in association with, our website with a home page located at https://www.secondavenue.com, together with all
services we may offer from time to time via our website or otherwise through
your interactions with us (collectively, the “Services”).
Please review the following to understand
how we process and safeguard personal data about you. By using any of our
Services, whether by visiting our website or otherwise, and/or by voluntarily
providing personal data to us, you acknowledge that you have read and
understand the practices contained in this Privacy Policy.
This
Privacy Policy may be revised from time to time, so please ensure that you
check this Privacy Policy periodically to remain fully informed.
We collect
a variety of personal data from and about you through the Services, including:
You have
choices about certain information we collect. When you are asked to provide
information, you may decline to do so; but if you choose not to provide
information that is necessary to provide any aspect of our Services, you may
not be able to use those Services. In addition, as noted below in the section
captioned “Your Choices” it is possible to change your browser settings to
block the automatic collection of certain information.
Finally,
we may collect data that is not identifiable to you or otherwise associated
with you, such as aggregated data, and is not personal data. To the extent this
data is stored or associated with personal data, it will be treated as personal
data; otherwise, the data is not subject to this Privacy Policy.
Information
You Share With Us. We collect
personal data from you when you provide it to us, including through creating an
account on the website, applying for a residential lease, completing a lease
application, submitting maintenance requests, making online payments, related
services, rental registrations for municipalities (where applicable), or
contacting us with questions or comments.
For example, if you create an
account to use the Services, we may collected your
name and email address. To proceed with the lease application and onboarding
process, we require that you provide additional personal data (including your
date of birth, driver’s license, social security number, and employment and
income information) sufficient to conduct a credit check and background
screening.
We also collect information from
you that, depending on applicable law, may not constitute personal data.
Information
Collected Automatically or Indirectly from You. When you browse or use the
Services, we utilize commonly-used logging and analytics tools, including
Google Analytics, to collect information about your use of the Services (such
as how you navigate and move around the Services).
We also use cookies to personalize
and enhance your experience with our Services, to collect data about your visit
to our Services, to help diagnose problems with our servers, to administer the
Services, and to gather broad demographic information about our users.
Information collected
automatically includes the software and hardware attributes of the device you
use to access the Services, unique device ID information, regional and language
settings, performance data about the Services, network provider, and IP address
(a number assigned to your device when you use the Internet). In
addition, information is collected passively in the form of log files that
record website activity. For example, log file entries and analytics data are
generated every time you visit a particular page on our website, and track the
dates and times that you use the Services, the pages you visit, the amount of
time spent on specific pages, and other similar usage information, and general
data (including the name of the web page from which you entered our website).
Please see the “Your Choices” section of this
Privacy Policy for more information about cookies and other web tracking
technologies on the Services; for information about how you can reject, delete,
or prevent cookies from being placed on your system; and how you can opt out
of, limit, or prevent certain web tracking technologies from collecting
information about you.
Information
Obtained from Third Parties.
We receive
personal data from third parties that we have engaged to provide services to
us, such credit reporting agencies, payment processors, and other third parties
from time to time.
Operational
Uses. We process your personal data as
part of our operations, which include:
·
Providing you with information tailored to your
requests, responding to inquiries, and delivering services and products;
·
Operating, maintaining, and improving the quality of
the Services and such content, products and/or services as we may make
available through the Services;
· Communicating with you by email, mail, text message (SMS, MMS), and
telephone, in each case with your consent, if such consent is required in
accordance with applicable laws, about products, services, order status, and
other topics;
· Debugging to identify and repair errors that impair existing intended
functionality;
· Undertaking internal research for technological development and
demonstration;
· Detecting security incidents, protecting against malicious, deceptive,
fraudulent, or illegal activity, and prosecuting those responsible for that
activity;
·
Compliance with applicable laws, regulations, rules
and requests of relevant law enforcement and/or other governmental agencies;
·
Endeavoring to protect our and our partners’ rights,
property, or safety, and the rights, property, and safety of our users and
other third parties;
·
Endeavoring to protect our and our partners’ rights,
property, or safety, and for other purposes, as permitted or required by law.
Sharing
of Personal Data. Some of the above processing involves
sharing collected personal data with third parties, including service providers
and other partners.
·
We share
personal data with third parties when you ask us to do so;
·
We share
personal data with our service providers, including our website developer, credit
reporting agencies, banking and payment processors, and other vendors we engage
so that they may provide services to us or on our behalf; and
·
We share
personal data with government agencies or regulators when permitted or required
to do so by law; in response to a request from a law enforcement agency or
authority or any regulatory authority; and/or to protect the integrity of the
Services or our interests, rights, property, or safety, and/or that of our
users and others.
You have certain rights regarding
the collection and processing of personal data. You may exercise these rights,
to the extent they apply to you, by contacting us at the information provided
at the end of this Privacy Policy, or by following instructions provided in
this Privacy Policy, or in communications sent to you.
Accessing, Modifying, Rectifying, and Correcting Collected
Personal Data. We strive to maintain the accuracy
of any personal data collected from you, and will try to respond promptly to
update our records when you tell us the information in our records is not
correct. However, we must rely upon you to ensure that the information you
provide to us is complete, accurate, and up-to-date, and to inform us of any
changes. Please review all of your information carefully before submitting it
to us, and notify us as soon as possible of any updates or corrections.
Depending
on the laws that apply to you, you may obtain from us certain personal data in
our records. If you wish to access, review, or make any changes to personal
data you have provided to us through the Services, please contact us at the
information provided at the end of this Privacy Policy. We reserve the right to
deny access as permitted or required by applicable law.
Your Nevada Privacy Rights. Nevada law permits our users who
are Nevada consumers to request that their personal data not be sold (as
defined under applicable Nevada law), even if their personal data is not
currently being sold. Requests may be sent to the contact information at the
bottom of this page, and are free of charge.
We use
reasonable and appropriate physical, technical, and organizational safeguards
designed to promote the security of our systems and protect the
confidentiality, integrity, availability, and resilience of personal data.
Those safeguards include: (i) the encryption of personal
data where we deem appropriate; (ii) taking steps to ensure personal data is
backed up and remains available in the event of a security incident; and (iii)
periodic testing, assessment, and evaluation of the effectiveness of our safeguards.
However,
no method of safeguarding information is completely secure. While we use
measures designed to protect personal data, we cannot guarantee that our
safeguards will be effective or sufficient. In addition, you should be aware
that Internet data transmission is not always secure, and we cannot warrant
that information you transmit utilizing the Services is or will be secure.
Communication
Opt-Out. You have choices about certain
information we collect about you, how we communicate with you, and how we
process certain personal data. When you are asked to provide information, you
may decline to do so; but if you choose not to provide information that is
necessary to provide some of our Services, you may not be able to use those
Services. In addition, it is possible to change your browser settings to block
the automatic collection of certain information.
Cookies
and Web Tracking. It is
possible to change your browser settings to block the automatic collection of
certain information. Please note that disabling or removing cookies may prevent
the Services, or certain functionality on the Services, from working correctly
or at all.
7. Other Important Information About
Personal Data and the Services
Payment Information. Payments made to us online are processed by our third party payment providers. For example, when you pay
your rent online, our third party payment processor
will receive your ACH debit or credit card number, expiration date, and
security code, which they process and store subject to their privacy policy and
terms of service. We do not receive your full debit or credit card number,
credit card expiration date, or the security code.
Collection of Personal Data from Persons Under 18. Persons
under 18 years of age are not permitted to use the Services, and we do not
knowingly collect information from persons under the age of 18 other than name
and age of minor occupants. By using the Services, you represent that you are
18 years of age or older.
Business Transfer. We may, in the future, sell or otherwise transfer
some or all of our business, operations or assets to a third party, whether by
merger, acquisition or otherwise. Personal data we obtain from or about you via
the Services may be disclosed to any potential or actual third
party acquirers and may be among those assets transferred.
This Privacy Policy
replaces all previous disclosures we may have provided to you about our
information practices with respect to the Services. We reserve the right, at
any time, to modify, alter, and/or update this Privacy Policy, and any such
modifications, alterations, or updates will be effective upon our posting of
the revised Privacy Policy. We will send you an email to notify you in the
event material changes are made to this Privacy Policy. Your continued use of
the Services following our posting of any revised Privacy Policy will
constitute your acknowledgement of the amended Privacy Policy.
This Privacy
Policy is subject to any agreements, including the Terms of Use that govern
your use of the Services, the terms and conditions of your application, and
your Lease Agreement. This Privacy Policy applies regardless of the means used
to access or provide information through the Services.
This Privacy
Policy does not apply to information from or about you collected by any third party services or websites linked from the Services. The collection or receipt of
your information by any such third parties, including Jiffy Resident, is
subject to their own privacy policies and terms of use, and under no circumstances are we responsible or liable for any third party’s compliance therewith.
10. SMS Terms &
Conditions
By subscribing to Second Avenue’s SMS
services, you agree to receive text messages from us. Second Avenue will send
SMS messages to communicate with customers on the status of the onboarding/leasing
they have requested to provide a better overall customer experience. For additional
help, please contact us at (800) 583-1628. To opt-out of receiving messages,
reply with “STOP” at any time. Message frequency may vary. Standard message and
data rates may apply.
No mobile information
will be shared with third parties or affiliates for marketing or promotional
purposes. The categories mentioned above exclude text messaging originator
opt-in data and consent; this information will not be shared with any third
parties.
·
Text
/ SMS Marketing.
If you choose to opt-in to SMS communications from Second Avenue, you will
receive text messages at the mobile number you provide.
·
Frequency
of Messages. Message frequency may
vary based on your orders, account activity, and ongoing promotions. You will
receive messages relevant to your transactions and occasional promotional
updates.
·
Opt-Out
and Support Options.
You
may opt out of receiving text messages at any time by texting "STOP".
Upon receipt of your opt-out request, you will be unsubscribed
and will no longer receive text messages from us. A confirmation message will
be sent to confirm that you have unsubscribed. Should you wish to re-subscribe,
you may text "START' to receive SMS messages again. For assistance with
the messaging service, contact us at support@secondavenue.com.
·
Wireless
Carrier Rates and Services. Wireless carrier message and data rates may apply.
Wireless carriers are not liable for delayed or undelivered messages.
·
Confidentiality. We will maintain the
confidentiality of your mobile number. Your mobile number will not be shared
with third parties for their own marketing purposes. However, for operational
purposes, your name and mobile number may be shared with our service providers
who assist in the delivery of our SMS communications. These providers use your
personal information solely to carry out the services they provide to Second
Avenue.
If you have any questions or concerns
about this Privacy Policy and/or how we process personal data please contact:
Second Avenue
401 E Jackson St
Suite 3000, Tampa,
FL 33602
800-583-1628
support@secondavenue.com